1791 – Luigi Lucarelli builds a small winery upon one hill nearby San Ginesio. Six generations of our family have shared the same passion for quality wines, year after year, with patience and dedication. We love our land, its aromas and flavours, which explode and amaze us every time we open a bottle.

Respect
We respect nature. We limit our intervention in the winery because we want our wines to maintain their personality and to be expression of our land, of its aromas and flavours. Our products ferment spontaneously on their own yeasts and they are not filtered nor fined before bottling. We practice organic agriculture with a strong attention to sustainability

Patience
Nature moves slowly but can make extraordinary things, offering unique emotions to those willing to follow her slowly and with patience.

Passion
Passion is a strong energy that makes life less boring and pushes humans beyond their limits. Everybody should fully pursue his passions. We decided to do so, dedicating our lives to our winery.